Can we imagine the beauty of rainbow 🌈 without its seven layers of colors? Hardly, right? Please, don't get me wrong, I’m super excited over black and white photography. But colors bring their charms. They command a mysterious effect on our fuc*ed up psychology. They change our mood. Oh, yes, they do! Without even realizing it.
And so, my friend, color factor plays an important role. Same here. Meaning, on Instagram. There are some differences from continent to continent, but they’re not essential. Let’s check some of the colors; 💙 There is a lot of blue in the business world and banking. For a reason; color blue creates a sense of trust and security. You can easily check that. Pick up two of your photos that are quite or kinda similar and check the number of their likes. Pale blue will win the number anytime. Period. Use it, dill hole. 💚 Green. It's the easiest for the eyes to process. We get it on hospital walls, in stores and in other places, where we need to relax. It does that. Relaxes us. And so it is useful in this place. 🖤 Black is cool. If it were to cast a human character on black, it’s mother fuc*er. It’s powerul. And sleek. Luxurious, too. That is why black and white images are awesome, but they have to be good at structure and have all the other characteristics that are needed. Otherwise it’s crap. 🚗 Remember that badass Henry Ford’ words, ‘People can have the Model T in any color – so long as it's black.’
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