ThinkLab Group Showreel
We work with many property development companies. Some of the most challenging issues they tell us they need to overcome include tough market conditions, finding the right buyers for new builds, standing out in an industry flooded with quality developments, and the holding costs they must carry if developments are not sold off plan.
In some cases we have found that these clients may use the expertise of multiple suppliers, including marketing agencies, 3D visualisation companies and estate agencies, juggling the coordination of these separate entities to create the sales and marketing collateral they need.
Building a cohesive marketing message across all of today’s vital communication channels can be a time consuming and difficult process to manage in itself. Is this an approach you have taken? Do share with us, we would love to hear your thoughts.
It may be surprising to learn that a holistic approach to marketing unbuilt architecture can include all or any appropriate combination of the following: VR, AR, CGI’s and animation, brand development, combined with the use of social media, websites, inbound marketing to drive traffic and convert… all from one company.
What is certain is the profound change that the property development sector is experiencing that is clearly represented in the new home buyers. Millenials are characterized by having a heterogeneous, resourceful and intensely digital personality. They are demanding immediacy and they look for an individualized purchase. They thrive in this technological era – the 4th industrial revolution.
Unless there is a deepening of connection with these prospective buyers, who also represent the present and future era of technological evolution, there will be a regression of a property developer’s bottom line.
Have any questions around this or any other challenges you experience with your architectural marketing? You can reach out to Corné through our website link in our bio.