How can I tell how many people are visiting my website?
If you want to connect with customers, it is necessary to have information about them. You should definitely install some kind of analytics to track how many visitors you are getting on your website, and what they are doing.
I personally recommend using Google Analytics because it’s free and over 50 million websites around the world use it. If you are not using it, you should set it up right now.
Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website.
Simply put, Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes (such as age, gender, interests) of those users. It then sends all that information to the GA (Google Analytics) server once the user exits your website.
When viewing your Analytics, you want to take note at how many unique visitors you are getting per day, as well as what pages are the most popular. There’s obviously a lot more to look at such as which landing pages are most popular and what your bounce rate is, but to start off I would recommend just keeping track of how many unique visitors you have, and what pages they visit the most. Also, keep in mind that there’s a difference between how many visits you have, and how many unique visitors you have. You can have a ton of visits, but if they’re only from 1 unique visitor then that means no one is really on your site!
Do you want us to help you set up your Google Analytics so you can start tracking your website visitors? Send us a DM.